Trujay Group Blog

The Importance of Data Integration

Mar 30, 2018

How does integration help us?

With today’s technology, merging data into one platform allows for immediate decisions, the ability to anticipate buying trends and recommend new products to customers, thus giving companies a competitive edge in today’s markets.

Data is King, and middleware might be your knight in shining armor.

Mar 15, 2018

Marketing and Sales 
...function around data, without it, nothing gets accomplished. To create a marketing campaign, you need data about your target market, prospects interest or activity, and with sales, you can't start a conversation if you don't have contact information. Adding to the...

Your CRM Has an Awesome API - Use It!

Mar 1, 2018

News flash! Your CRM system does not do everything. Nor will it ever. Luckily it does have an API.