Tomasz Tunguz wrote an article about the Increasing Fragmentation of SaaS two years ago and it is still relevant more today than ever. He begins that article with the following SaaS landscape of MarTech (marketing tech SaaS solutions).
This infographic shows that there are 1,875 marketing technology companies. So if this infographic shows all the marketing tech companies, imagine the equally large infographics for sales, HR, operations, and product tech companies. This fragmentation arose out of the inability of one-size-fits-all software solutions to meet a company’s needs. Thus, best-in-breed SaaS solutions became the go-to technology choices for the enterprise. There were a few tangible implications to this: 1) Best in breed SaaS was tailored to the specific department’s needs which meant all departmental functionality was covered and departmental efficiency increased; 2) The entire organization became an entry selling point; the ubiquity of SaaS means anyone can be a champion for your SaaS product within an organization; 3) Data silos became more common; 4) SaaS software stacks proliferate within departments.
As you can see there are both pros and cons to the status quo’s proliferation of SaaS software. There is increased efficiencies and abilities by the entire organization to hit their metrics and goals; however, there is not as much transparency across the organization into what is happening in each department and how they are getting there. This leads to a decrease in organizational knowledge sharing. So what can be done? Are we perpetually stuck between fully bundled and completely unbundled SaaS systems? This is where the importance of integration comes in.
iPaaS is a concept that came into play because of the conundrum described above. Integration platforms allow you to setup connections and lines of communication between your systems so they can share critical pieces of data. With these platforms, you now see marketing teams passing off qualified leads to the sales team at the right part of the funnel, HR and product teams are collaborating on new pipeline to meet demand, and operations has a holistic look at where roadblocks are happening in the company.
However, in order to get the most bang for your buck out of an iPaaS system, you need to be able to rely on SaaS experts you can trust like Trujay Group to help you develop a smart data integration strategy that will power your business's goals. Business users today are really adept at using technology to perform their jobs more efficiently. Sales teams live and breath out of Salesforce, marketing teams love Hubspot, product teams conduct their weekly sprints out of Pivotal Tracker. They can customize it to meet their workflow and often use it in a very personalized way with their own ticks and habits. However, when it comes to the logistics of SaaS (i.e. choosing the right SaaS system for your size team, purchasing user licenses, setting up an organization with proper role-based access controls for scaling in the future, ensuring consistency and cleanliness of data across all users so proper knowledge sharing can occur within the company, etc.), the regular business user often lacks the proper insight, skill or time to get right. This is where Trujay comes in. We can help you design a software and integration stack that not only takes best advantage of each system but optimizes data sharing across the organization and is specific to achieving success in your industry.
What has your been success with integration solutions? What are your biggest challenges when it comes to the fragmented SaaS landscape? How can we help you today? Engage us here on the blog or on our website. We are looking forward to the discussion!