Traditional marketing methods are not keeping or garnering many customers anymore. At least not enough to make a notable increase in customer retention that offsets paying for these older methods. Many people are now able to skip through commercials altogether when streaming online TV and 44% of direct mail is never even opened. Hundreds of millions have placed their phone numbers on the Do Not Call List and it's no secret that newspaper and magazine subscriptions are abysmally low.
Yet there is an explosion of growth in online markets. Consumers love the idea of having virtually the entire world at their fingertips and more and more, they are turning to the web to make their buying decisions. So what is the best way to reach potential customers without using old marketing methods and avoiding the ill-advised practices of keyword stuffing and the like, on a corporate website? One of the answers to these questions is HubSpot.
HubSpot is an inbound marketing platform that helps companies attract and engage customers rather than interrupting them while watching TV, opening their mail or eating dinner with their family. HubSpot consists of software tools that help companies create relevant blog posts, ebooks, videos and other content that matches what potential customers are searching for on the web. This content is optimized in a manner acceptable to leading search engines and shared on social media sites. Once a site attracts customers by providing them with relevant information, further action is induced with offers and promotions tailored to the customer's needs. In essence, HubSpot acts as a middle man to connect people searching for products or services they want and the companies that can fulfill their needs.
If your business needs help attracting more customers, please contact us to discuss what HubSpot can do to help you win and retain new clients. Trujay Group will also be at #INBOUND2016, and we'd love to have a chat with you to see if we can help you with any integration needs!