Tomasz Tunguz wrote an article about the Increasing Fragmentation of SaaS two years ago and it is still relevant more today than ever. He begins that article with the following SaaS landscape of MarTech (marketing tech SaaS solutions).
The winter weather is thawing out across the world and the world’s avian species are beginning to migrate back to the warmer weather of their homeland. I liken the yearly migrations of birds to another series of migrations that I see happen on a yearly basis. Around this time, the winter freeze...
Trujay Group has partnered with Maximizer Services, a leader in Customer Relationship Management (CRM) solutions for almost 30 years, to extend the Maximizer CRM ecosystem with an integration for Gmail.
Jan 11, 2017
For years, integration was seen as a difficult, costly and time-consuming task. In many ways, that still rings true today. It's discouraging to implement integration and know that's just the beginning of a long, slow, and painful process. It takes a team of qualified experts to get applications,...
Nov 23, 2016
Integration is one of the most powerful trends in the modern tech industry but it often gets presented in a murky fashion. If you wish to understand the basics of integration, it helps for us to go back in time and take a look at tech in the enterprise roughly 10-15 years ago.
Nov 16, 2016
Oct 28, 2016
Virtually everyone working in small to medium-sized businesses has an array of computer skills, yet eventually many employees reach a roadblock in their technological skill set. They know what they want to do, they just don't know how to get it done in a timely, easy manner.
Traditional marketing methods are not keeping or garnering many customers anymore. At least not enough to make a notable increase in customer retention that offsets paying for these older methods. Many people are now able to skip through commercials altogether when streaming online TV and 44%...